Look for the Big Red Cow on the Roof

Lanier’s Fresh Meat Market is a family owned and operated store that offers a range of fresh meat, produce, dairy, frozen goods, and grocery items. An Augusta staple since 1969, the store has grown from an out of town supplier to a bustling local destination, serving generations while welcoming new customers on a daily basis.

Lanier’s is no longer a Fine Roots client, but it was my first social media client - I count owner, Wayne Lanier, as my long-time mentor. Encouraged to develop story-telling and photography, and growing relationships through his social media platforms, I was able to learn and grow. It was invaluable experience, particularly conducting giveaways for a Facebook following that exceeded 35k, and a growing Instagram following of 1700+.